NFL Launches Women’s Clothing Line “Fit for You”

NFL Launches Women’s Clothing Line “Fit for You”
Advertising

Continuing an initiative to reach out to female fans, the NFL launched its “Fit for You” collection this week.

Vicky Czarniecki
  • 30 september 2010

Historically thought of as a male dominated sport, the NFL is putting attention on the ladies. Women’s sports apparel has been around for the better part of a decade, traditionally utilizing the “pink it and shrink it” philosophy.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.