No Signal: Encouraging Interaction By Killing Coffee Shop WiFi
There is a growing movement away from the entrenched model of cafe as temporary office or free Internet usage point.
There is a growing movement away from the entrenched model of coffee shop as temporary office or free Internet usage point. Increasingly, cafe owners are attempting to bring back the more casual or convivial atmosphere of the past by cutting the cord on Internet service.
Brand X reports:
Coffee shops were the retail pioneers of Wi-Fi, flipping the switch to lure customers. But now some owners are pulling the plug. Some find that Wi-Fi freeloaders who camp out all day nursing a single cup of coffee are a drain on the bottom line. Others want to preserve a friendly vibe and keep their establishments from turning into “Matrix”-like zombie shacks where people type and don’t talk.