(Pics) IKEA Cookbook Serves Up Homemade Food Styling

(Pics) IKEA Cookbook Serves Up Homemade Food Styling
Design & Architecture

Visual recipes are featured in this unique look at cooking.

Kyana Gordon
  • 27 september 2010

Just when you thought the cookbook market couldn’t get anymore crowded comes Swedish home goods giant IKEA with Hembakat är Bäst (translating into Homemade is Best). Each of the thirty baked goods featured is accompanied by two images: one of the ingredients, and one of the finished outcome. Shot by Carl Kleiner and styled by Evelina Bratell, the photographs become visual recipes with precise tablespoons of baking powder and sugar in symmetric shapes.

Carl Kleiner


[via Today and Tomorrow]

+Media & Publishing

More in Food


Shake Shack Is Bringing Self-Checkout To A New Cashless NYC Location

The fast food chain is looking to advance its efficiency and speed by adding digital kiosks to one of its new locations

20 October 2017

Bitten Food Conference Is A Buffet Of Creative Ideas for Creative Minds

We interviewed Naz Riahi on this year's Bitten conference that will bring together passionate creatives beyond the food space by looking at food through the lens of technology, art, trends, creativity and innovation

20 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.