Pedestrians and drivers in Atlanta might not immediately realize that what they're looking at is art as they travel along the city's thoroughfares.

Pedestrians and drivers in Atlanta might not immediately realize that what they’re looking at is art as they travel along the city’s thoroughfares. Artist John Morse is responsible for a series of haikus disguised as cheap roadside advertisements.

The Guardian reports:

Mimicking the usual advertisements for weight loss and health insurance, Morse’s poems began appearing throughout the city last month. From an exhortation to “Lose ugly weight fast!!/ Feel Happier! Healthier!/ Dump your bigotry” to “Meet local singles!!/ Easy: stand near others/ Hang up your cell phone” and “Free debt counselling/ Take the important first step/ Beware signs like these”, the artist has written 10 different haikus, printed 50 copies of each and placed them at 500 locations across Atlanta.

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