Promises Brands Can Keep. Service Claims That Marketers Can Make
Chris Harrison talks about defining an appropriate level of service for your target customers.
There are some excellent service offerings on the African continent. Many of them lie in the tourism sector. In countries like Botswana, Namibia, and Kenya this industry has taken the nature sociability of local people and developed its potential. Sustained investment over decades has produced a first class hospitality culture.
In Financial services, and IT, and a host of other industries, the drive to perform well for the consumer is strong.
There can scarcely be a modern African enterprise without ‘excellent customer service’ as part of its corporate mission.