Promises Brands Can Keep. Service Claims That Marketers Can Make

Promises Brands Can Keep. Service Claims That Marketers Can Make
Advertising

Chris Harrison talks about defining an appropriate level of service for your target customers.

Chris Harrison
  • 28 september 2010

There are some excellent service offerings on the African continent. Many of them lie in the tourism sector. In countries like Botswana, Namibia, and Kenya this industry has taken the nature sociability of local people and developed its potential. Sustained investment over decades has produced a first class hospitality culture.

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