Restaurant Reservation Site Provides Daily Deals

Restaurant Reservation Site Provides Daily Deals
Retail

VillageVines has partnered with local restaurants to provide deep discounts without the need for coupons or digital reminders.

Scott Lachut, PSFK Labs
  • 10 september 2010

In the suddenly crowded field of group purchasing services who deliver temporary, daily deals at area businesses directly to a member’s inbox, a new player has emerged with a viable business model to boot. VillageVines, targeted at people who enjoy eating out, has partnered with local restaurants to provide deep discounts (typically 30% off an entire meal, including drinks) without the need for coupons or digital reminders. Users simply make a reservation through the VillageVines system before the offer expires, pay a $10 booking fee and then instantly have the savings applied to their final bill.  As part of the push to promote the service, the site has partnered with NY Magazine’s sister site MenuPages to curate a list of participating NYC restaurants.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.