The British postal service is using image recognition technology to generate public interest in its special edition stamps.

Royal Mail, the national postal service of the UK, has introduced what it claims is the world’s first intelligent stamp, utilizing image recognition technology to launch digital content via a smartphone. Users simply download the Junaio app available for free in both the iTunes store and Android Market, and then place their phone’s camera over the stamp to activate the additional content.

The first stamp, part of the Great British Railways edition, will display a short film showing Bernard Cribbins reading Auden’s famous poem The Night Mail. Royal Mail hopes that its intelligent stamps will generate interest among collectors and the general public alike.

This content is available for Basic Members.
Already a member, log in