Designer Lee Myung Su has created a remarkable prototype backpack design that offers bicyclists a safer riding experience.

Designer Lee Myung Su has created a remarkable prototype backpack design that offers bicyclists a safer riding experience. The SEIL Bag concept was a Red Dot Design award winner this year.

Su explains:

When a rider using hand-signal, the rider is riding bicycle with one hand. It can lead an accident. But this product provides safer and simpler control for bicycle riders. Seil Bag is designed to show left and right turn signal of a bicycle rider. Simply, controlling the detachable wireless controller enables various signals such as directional signals, emergency signal.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in