Seth Godin: Marketing To The Bottom Of The Pyramid
In an essay on his site, the business guru talks about the opportunities to provide goods and services to the world's poor.
In a recent post on his site, business guru Seth Godin talked about the opportunities to provide goods and services to the world’s poor. He says that just because it is going to take longer than it should doesn’t mean we should walk away, but we should remember that most of the tools of the Western mass market are useless when engaging emerging markets.
At one point he looks at how the cell-phone has “revolutionized” the lives of many and says:
If a business can offer a better product, one that’s more efficient, provides better information, increases productivity, is safer, cleaner, faster or otherwise improved, it has the ability to change the world.