Seth Godin: Marketing To The Bottom Of The Pyramid

Seth Godin: Marketing To The Bottom Of The Pyramid
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In an essay on his site, the business guru talks about the opportunities to provide goods and services to the world's poor.

Piers Fawkes, PSFK
  • 16 september 2010

In a recent post on his site, business guru Seth Godin talked about the opportunities to provide goods and services to the world’s poor. He says that just because it is going to take longer than it should doesn’t mean we should walk away, but we should remember that most of the tools of the Western mass market are useless when engaging emerging markets.

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