Smirnoff’s Nightlife Exchange Project

Smirnoff’s Nightlife Exchange Project
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Fans of the vodka can contribute thoughts on what makes their country's nightlife special, helping to create a global celebration of local culture.

Claudia Cukrov
  • 20 september 2010

Smirnoff is setting out to show the world how other cultures party with their Nightlife Exchange Project.  Fourteen countries have signed up for the ‘experiment in global nightlife culture’ and are packing their favourite music, food, dance moves, fashion, bands and DJ’s into one crate – set for the exchange.

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