A PSFK SALON attendee gives out offline media to connect to his online identity.

Alexander Rea came to our fashion-focused PSFK SALON NYC with unique business cards. Rea, who had been to see a previous PSFK event of ours with location based business cards, had created a special card with Stickybit barcode that reads:

We met at the PSFK Salon at Soho House on September 21st

Rea creates a one-off set cards using a “10 year old inkjet printer” for each event he goes to. Scanning this code will take the user through to Rea's details – but the user could also be sent through to a video or other type of content.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in