A PSFK SALON attendee gives out offline media to connect to his online identity.

Alexander Rea came to our fashion-focused PSFK SALON NYC with unique business cards. Rea, who had been to see a previous PSFK event of ours with location based business cards, had created a special card with Stickybit barcode that reads:

We met at the PSFK Salon at Soho House on September 21st

Rea creates a one-off set cards using a “10 year old inkjet printer” for each event he goes to. Scanning this code will take the user through to Rea’s details – but the user could also be sent through to a video or other type of content.

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