Japan's Mixi has launched two new APIs that demonstrate how social media is evolving towards direct integration within networked devices.

A recent post by Simon Mainwaring provided additional context to embody some of the key trends shaping where social media is heading. Particularly the notion that social sharing will become embedded into devices and our daily media lives.

Simon points to a very recent example of this transformative trend in Japan. Mixi, Japan’s largest social networking site, introduced two APIs last week: mixi Plugin[J] and mixi Graph APIs[J] are designed to let third parties – including brands – integrate their social web services and apps directly within Mixi. This means that a brand like Panasonic, whom is developing a DVD recorder with integrated social identity and sharing capabilities, will allow you to let your friends know what TV programs you’ve reserved to record via Mixi.

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