Colorblind is a consultancy based in Lebanon; PSFK caught up with their founder, Frida Chehlaoui, to discuss the shop's experience.

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Colorblind is a courageous strategy shop that brings world class thinking to the Middle East market. New to Beirut's advertising scene, it adopts a flexible business model that enables it to navigate through the ups and downs of an unpredictable economy. PSFK got in touch with Colorblind's founder, Frida Chehlaoui to talk about the role of planning in the middle east get some insight into how brands and ad agencies are thinking about their service.

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