Superdry’s Founder On Brand Success

Superdry’s Founder On Brand Success

Founder Julian Dunkerton explains his vision of creating a brand that doesn't follow fashion trends.

Piers Fawkes, PSFK
  • 20 september 2010

Selling in 33 countries, Julian Dunkerton’s fashion brand has all the makings of being as popular and global as H&M or Zara. Supergroup, the company that owns Superdry, IPOed earlier this year and the value of the company has doubled on the London Stockmarket since then.

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