The Advertising & Creative Process, Illustrated
A new book offers an insider's guide to the process of generating great ideas.
A new book by Deborah Morrison, Phd and W. Glenn Griffin, Phd offers an illustrated perspective on the creative process employed by thought leaders like psychologist Mihaly Csikszentmihalyi, Seth Godin and Russell Davies, as well as by ad agencies including including TBWA\CHIAT\DAY, Wieden+Kennedy, McGarryBowen, Ogilvy & Mather, and Carmichael Lynch, among others. The book promises to answer the question ‘how are big ideas born?' by tapping into how leading planners, psychologists, creative directors and other creative thought-leaders visualize their own search for a great idea. Illustrations will therefore be included.