Rob Walker has launched a fantastic new project designed to paint a brighter hypothetical future for New Orleans.

Rob Walker has launched a fantastic new project designed to paint a brighter hypothetical future for New Orleans. Hypothetical Development takes ten neglected structures around the city, and creates a new narrative for them in the form of a 3'x5′ ‘coming soon' real estate sign.

In the place of the standard soulless condo complexes or office parks usually announced by these signs will be imaginative places like: “The Museum of the Self,” “The Loitering Centre,” and other such fictional businesses and organizations.

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