The New Yorker To Offer Full Content Via iPad App
A Roman Coppola-directed video features Jason Schwartzman demonstrating the magazine's new digital version.
The New Yorker is the latest media property to publish their content to iPad owners via a subscription-based model. In order to demonstrate the application’s interface and functionality, the magazine commissioned director Roman Coppola and actor/musician Jason Schwartzman to demonstrate the application in a characteristically quirky and humorous video. Not surprisingly, the humor is in the details of the video.