The Power Of A Bargain

The Power Of A Bargain

A new study shows how a discount sale lights up the human brain.

Naresh Kumar
  • 20 september 2010

In a recent study, researchers have discovered that shopping in a sale is as exciting as sex. When researchers connected eye-tracking devices to people and first showed them pornographic pictures followed by clippings from sales promotions, they found that their participants’ brains responded with the same level of excitement.

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