Designer brands are using the power of e-commerce and the Internet to attract luxury shoppers.

There's a new trend emerging in fashion circles-that of designers luring luxury shoppers to access the online streaming of their runway shows and allowing them to directly buy what they see from the web. Previously, only high-end buyers and fashion editors were invited to fashion shows displaying exclusive brands and clothes, but with present economic conditions, consumers are getting front row seats, from the comfort of their own homes or brand stores live streaming fashion events, allowing them to watch the shows, select the merchandise they like, pay for it and check out, all in real time, thanks to the power of the web and e-commerce.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in