PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:

Rethinking Strategy, Planning & Agency Roles

When Emotional Reasoning Trumps IQ (as in Strategy) Why the World Needs More Misfits In Praise of Dissent A Simpler Way to Make It Simple A Weird Way of Thinking Has Prevailed Worldwide Does Availability of Content Make Memorizing (and absorbing) Knowledge Obsolete? 10 of the Web's Most Insightful News Infographics John Winsor's (Victors & Spoils) Message to Harley Davidson SCVNGR's Secret Game Mechanics Playdeck Klout: Do You Have Enough Influence to Get the Job? The Inevitable Demise of the ‘Social Media Strategist' On Web 3.0 (the Internet of Things) and Why I Might Empathize with a Garbage Disposal DNA Makes Some People Averse to Surveys 5 Mistakes Smart People Make

Innovation, Creativity, New Brand Work

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