This Week in Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:
Rethinking Strategy, Planning & Agency RolesThe Future of Ad Agencies & Social Media What’s Next in Digital? 5 Things to Do at the Wake (of the Web) How Do Agencies Move Upstream? How Tomorrow’s Consumer is Changing How We Buy, Sell & Consume What Does Advertising Do? MIT’s Handbook of Collective Intelligence Welcome to the Decade of Games The Pop-Up Agency Harley-Davidson, Victors & Spoils and the 21st Century Most Advertising is Superstitious (as are labels)…so Don’t Let Yourself be Labeled The iPad and the Benefits of a Blank Slate How LEGO Built a Brand – & Business – with Community What’s Your Social Lens? Engagement Frameworks The Anatomy of Determination Greatest Hits of TED Videos
Some Ideas Specifically Pertaining to the Future of Retail