This Week In Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:
Rethinking Strategy, Planning & Agency RolesThe Ideas Economy What Marketers Can Learn from Global Media Trends How Honda Succeeded in the US: What we can learn about ‘strategy’ from the Japanese Is Information Overload Over-hyped? The Power and Perils of Participation Welcome to the Menaissance Hyper Island: It Will Be a Post-Digital Industry Social Engagement Across Industries (Surprise! Ad folks rank second) Gen Y’s Most Perilous Trait (Narcissism) Can Digital Do with a Shot of the Real World? How Madison Avenue Sees the Rest of the Country Social Tools: Shallow vs. Deep Presentation Tactics for Ad Agencies, from Steve Jobs
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