PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:

Rethinking Strategy, Planning & Agency Roles

The Psychology of Consumer Choice What You Missed at The Economist’s Conference How to Use Math, Even If You’re Bad at It Why the Gamification of Everything is a Bad Thing Thoughts on Over-Participation The Rise of the Acronym Case Study: How Coke Zero Filled a Gap for Coke All Together Now, Each to His Own Sync Manhood USA: A Timeline of Masculine Ideals The Future of Content Curation The Mesh: Why the Future of Business is Sharing Burberry’s Angela Ahrendts and the Next Generation How to Milk an Ad Agency for All Its Worth

Innovation, Creativity

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