Twitter Can Scale Better Than Email, Says CEO Evan Williams

Twitter Can Scale Better Than Email, Says CEO Evan Williams

Twitter's CEO shares his views on the impact of information overload on the company.

Naresh Kumar
  • 6 september 2010

At a recent tech event, Twitter’s CEO, Evan Williams, said that his popular micro-blogging platform is well positioned to handle information overload as it is a “recipient-driven medium”. He claimed that unlike email (which he claims is a basic sender-driven and creates discontent for both senders and recipients) Tweeting (and blogging) caters to both the publisher and the consumer of information because of a better target audience, and this will allow Twitter to scale better in an information overload world.

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