Uniqlo Lucky Machine: Social Gaming For Discounts
An online game rewards players with prizes and price cuts.
For the launch of a new online clothing store, Uniqlo introduced a new online pinball game called Uniqlo Lucky Machine that earns players discounts and prizes at the store. The game has a social element to it as well; the more you invite your friends to play and ‘like’ the game on Facebook, the more points you can earn to redeem them at Uniqlo’s new online store.
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