Uniqlo’s Lucky Counter: The More Tweets, The Lower The Price

Uniqlo’s Lucky Counter: The More Tweets, The Lower The Price
technology

The retailer's UK campaign allows customers to influence the final price of a product.

Paloma M. Vazquez
  • 7 september 2010

A current campaign by retailer Uniqlo encourages site visitors to Tweet about featured items they’re interested in – in turn, the price of the product will be reduced. The promotional site features about 10 items, along with the price and by how much it has been discounted thus far. A special price will be announced on September 9th for redemption and purchase on Uniqlo’s UK website (which currently only ships within the UK).

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