(Video) Can Planners Be The New Creatives?
A panel at the PSFK CONFERENCE LONDON in 2007 examined the role of strategists in creative agencies.
In this 40 minute video from the PSFK CONFERENCE LONDON 2007, Jessica Greenwood (Contagious Magazine) chairs a panel with Harry Fowler (Cogs), Flo Heiss (Dare), Liz Saville (Profero), Amelia Torode (VCCP) as they discuss whether planners really have the skills, experience and intuition to apply creativity in their work.
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