(Video) Diesel Kicks Ass

(Video) Diesel Kicks Ass

The highly visual execution leaves an indelible impression.

Paloma M. Vazquez
  • 23 september 2010

A new spot for Diesel Sneakers proudly proclaims that they were not made for running – but are great for kicking asses. The highly visual execution leaves little in question about the humor, attitude and irreverence with which Diesel makes that statement – and feels very much in line with the ‘Be Stupid‘ campaign they embarked on earlier.

The ‘kick ass’ theme doesn’t end with the spot – the entire site is dedicated to images and video of feet clad in Diesel sneakers, allowing visitors to vicariously kick the asses of people that include third-world dictators, difficult next door neighbors and people who don’t pick up their dog’s poo, among others.

While limited in interactivity, the campaign is humorous, potentially shareable – and the visuals from the commercial (including the sneaker) will be hard to shake. Which may be exactly what the campaign was intended for.

Diesel Sneakers

+fitness / sport
+Sports & Fitness
+Work & Business

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