The highly visual execution leaves an indelible impression.

A new spot for Diesel Sneakers proudly proclaims that they were not made for running – but are great for kicking asses. The highly visual execution leaves little in question about the humor, attitude and irreverence with which Diesel makes that statement – and feels very much in line with the ‘Be Stupid‘ campaign they embarked on earlier.

The ‘kick ass' theme doesn't end with the spot – the entire site is dedicated to images and video of feet clad in Diesel sneakers, allowing visitors to vicariously kick the asses of people that include third-world dictators, difficult next door neighbors and people who don't pick up their dog's poo, among others.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)