Penguin’s Head of Digital Publishing, Jeremy Ettinghausen, talks about penguin brand marketing and the challenge of reinventing a traditional brand for a digital age.

At our 2007 event in the UK, Penguin’s Head of Digital Publishing, Jeremy Ettinghausen, talks about penguin brand marketing – past, present and future – and the challenge of reinventing a traditional brand for a digital age. During his talk he presents some of their great projects we’ve featured on PSFK.

Watch his presentation below:

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