(Video) How To Build Innovation Into A Brand At PSFK CONFERENCE LONDON

(Video) How To Build Innovation Into A Brand At PSFK CONFERENCE LONDON
technology

Penguin’s Head of Digital Publishing, Jeremy Ettinghausen, talks about penguin brand marketing and the challenge of reinventing a traditional brand for a digital age.

Dan Gould
  • 9 september 2010

At our 2007 event in the UK, Penguin’s Head of Digital Publishing, Jeremy Ettinghausen, talks about penguin brand marketing – past, present and future – and the challenge of reinventing a traditional brand for a digital age. During his talk he presents some of their great projects we’ve featured on PSFK.

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