An experience designer on Gmail Team explains how Google's new service works.

As someone with 115,000 emails in my Gmail account, Google's product Priority Inbox is something I am definitely testing out. Although I don't really check my email until I am about 3 hours into my day (my days start at 7am) I get distracted when using email, especially when when I log in to Gmail and am faced with a screen that looks like the image above; the purple are all the emails I flagged this morning for delete – before I read any other emails. My desktop software can't even take the strain and I have found myself moving from Mozilla Thunderbird to Apple Mail as each program ground to a halt under the strain – and sure, I could strive to be zero-inboxer but a long, long time ago when I had a job, a lengthy email trail proved a point and saved me from being fired. I learned then that ‘delete' does a little more than remove distractions.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in