The brilliant marketing expert opened our 2009 event with a talk where he explained why innovation is important.

PSFK’s major 2009 event in London opened with a talk by Mark Earls, author of Herd. He began by discussing the importance of gathering inspiration across categories, market sectors, and groups – and ultimately, how to turn those insights into mass change. Effectively, Mark explains why innovation is important.

Mark Earls stressed that innovation is an exercise that needs to be practiced. The mere process of looking for new ideas allows you to challenge whether or not your existing ones are any good. Even if a new idea is not perfect, it can still shine a new light on existing ideas.

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