At our 2009 PSFK CONFERENCE LONDON, the head of digital at the Guardian, rounded out the day with a great discussion on the future of journalism.

At our 2009 PSFK CONFERENCE LONDON, Simon Waldman, head of digital at the Guardian, rounded out the day with a great discussion on the future of journalism and how the Guardian is adapting to a rapidly changing industry.

In his talk (which you can watch in full below), Simon presents ways the Guardian has transformed with the upheaval of old media models, choosing to embrace new approaches to storytelling, community building, and information gathering and sharing. Simon argues that the foundations of traditional media have been falling apart for years; the idea of centralized control of information started fading long before the so-called “death of newspapers”.  The traditional means of news dissemination has been a system waiting for change – and now, publications like the Guardian are getting wise or getting whooped.

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