The magazine launched a redesigned site today, aiming to increase visitation with a more contextually relevant experience for readers (and advertisers).

While we were appreciating the aesthetic improvements to the Vogue.com redesign earlier today, a New York Times article provided some detail behind specific enhancements to the site, and what they ultimately intend to achieve. The new Vogue.com pursues the same strategy as the magazine by pairing content with relevant ads, but utilizes site enhancements in order to offer a more contextually relevant experience for readers – and for the brands and designers that offer and sponsor site content.

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