A new book by Steven Johnson identifies environmental factors that help facilitate and foster the development of creative and innovative ideas.

An upcoming book by Steven Johnson will strive to answer the question ‘Where do good ideas come from?’, providing context to explain what inspires those ground-breaking ‘a-ha’ moments of innovation and brilliance. An understanding of what conditions or environment fosters the development of good ideas can help us generate more of those ideas that drive our careers, our lives, our society, and our culture forward.

A charmingly and whimsically illustrated video (below) serves to promote the book prior to its launch, and to showcase some of the observations and insights that Johnson will expand on in his book:

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