Apple's new service could shape the future of online shopping, says Gigaom founder.

Earlier this week, we wrote about the launch of Apple's new music-only social network, Ping. Being an Apple product, it generated quite a buzz in the tech sphere, including at Gigaom, where its founder Om Malik shared his views and predictions about Ping's potential impact on online retail.

Malik believes that by allowing iTunes customers to follow their favorite artists and friends and view their favorite music, effectively creating a social discovery engine around its online store, Ping could very well shape the future of social sharing and commerce.

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