8095 Report: A Generation Centered On Action And Reverberation About, And With, Brands

8095 Report: A Generation Centered On Action And Reverberation About, And With, Brands
technology

Insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Dan Gould
  • 14 october 2010

A staggering 1.7 billion people in the world today are aged between 15 and 30 years of age. This generation encompasses the ‘largest, most diverse, educated and influential shoppers on the planet.’ Yet, when you think about the generation born between 1980 and 1995, we call them “8095-ers”, it often seems that marketers and communication professionals define Millennial as a homogenous ‘youth/student’ group rather than exploring their diversity.

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