8095 Report: Reverberation Is Online, Offline And Increasingly Mobile
Part five in a series, featuring insights and implications about the generation born between 1980 and 1995 from Edelman 8095.
This post is written by Melissa Graham, Account Director for Edelman in Toronto, Millennial and part of the Edelman 8095 global liaison network.
As Arathi mentioned in her post yesterday, 8-in-10 Millennials in our global survey told us that they have taken some form of action on behalf of the brands they trust and respect. Enabled and fueled by technology, our actions can instantly reach our network of friends and followers and shift perceptions in a powerful way. Whether it’s a positive experience or a customer service issue, we take to our social circles, online and offline, and start sharing, asking around for advice. We’ve been raised to share and consult in this way and most of our technology makes the process so painless and efficient, sometimes automating the process altogether, that it doesn’t make sense not to. Especially in Canada, a country of early adopters, with nearly half of the entire population on Facebook and the third most Twitter users in the world, this is second nature, to say the least. We call it “reverberation”- the impact Millennials can have on brands through communication with their extended peer groups in real time and below, you will find several key insights from our global study that illustrate the degree to our generation is increasingly creating and being effected by it.