Alex Bogusky: No Consumption Without Representation

Alex Bogusky: No Consumption Without Representation
technology

Oddly enough, in this time of economic power where less than half of the largest economies on earth are countries and more than half are large multi-national corporations, the largest single chunk of the economy is actually consumers.

Alex Bogusky
  • 26 october 2010

Note: I’ll probably be posting more often to the FearLessRevolution.com blog going forward so if you like this blog you might want to subscribe over there.

I’m nervous. And when I’m nervous I find it’s hard to write anything. Sort of a dilemma this morning since I need to write something to introduce our new endeavor. The nerves are not only getting in the way, they’re also ironic since the website that goes live today has FearLess written across the top. (fearlessrevolution.com) The fingers stutter and halt on the keyboard in the same way the voice would as they search for something safe to write. So maybe they can explain their consternation. Something new always feels risky somehow. I don’t really think it is, but I can’t deny that it has that feeling. You wonder what others will say and if you are a fool. And the truth is that others will say all sorts of stuff and, of course you are a fool. It’s easy to get afraid. Hence the name FearLess. Or really Fear Less. Two words to encourage ourselves, and hopefully even others, to fear just a little less. To be able to push the fear out of the way just enough to move forward. How that gets done is a work in progress each time. For me, over the last several months, my fortitude has come from family, friends, acquaintances and strangers who listened to me and pushed me forward. Along the way, I’ve met the most amazing people. People I never really considered an ad guy would get to hang with. My God, they have all been patient with me. It seems like each week, i’d have some different idea about what I wanted to do or some company I wanted to start. As if that wasn’t confusing enough, it seems like hundreds of people came to me with what they wanted me to do or projects they wanted help on — and as a creative person I saw opportunity in pretty much all of them. Six months of pin-balling around has actually been really fun, but really exhausting, too.

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