Later this year, Kindle e-books will be able to be loaned to friends using the reader or the Kindle app.

When we think about the problems of peer to peer sharing, music usually comes to mind. But being so easily shareable, books and magazines have always been part of this phenomenon.

For something like magazines, subscription services offered a solid business model, whereas the book became an art d'objet. Still, the publishing industry needed a solution to combat the speed of circulation afforded to digital content. The Kindle seemed like a likely option, allowing the speed of delivery necessary to compete with blogs. However, the Kindle is now facing issues with publishers, as it will allow for sharing capabilities amongst friends.

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