In Brief

PSFK asked members of the PurpleList, our network of experts, to provide their views on the news that GAP launched then pulled a new logo for its brand.

PSFK asked members of the PurpleList, our network of experts, to provide their views on the news that GAP launched then pulled a new logo for its brand. The results show that while there seems to be a dislike for the new logo, there’s some contempt for the fact that it didn’t stick to its guns with its plans – and a few commentators are even saying that the whole thing was planned.

Here are some of the (live) survey results from the question we posted using the PurpleList Q&A system:

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