Ask The PurpleList: The New GAP Logo

Ask The PurpleList: The New GAP Logo
Advertising

PSFK asked members of the PurpleList, our network of experts, to provide their views on the news that GAP launched then pulled a new logo for its brand.

Piers Fawkes, PSFK
  • 12 october 2010

PSFK asked members of the PurpleList, our network of experts, to provide their views on the news that GAP launched then pulled a new logo for its brand. The results show that while there seems to be a dislike for the new logo, there’s some contempt for the fact that it didn’t stick to its guns with its plans – and a few commentators are even saying that the whole thing was planned.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.