With a new job at Google Creative Lab, senior planner Ben Malbon takes a look at his career in the creative business.

With a new job at Google Creative Lab, senior planner Ben Malbon leaves his final note on the BBH Labs blog about the learnings he has made from his work in creative business. It’s worth a read in its entirety – but here’s a shortcut to the key points:

Only people matter They matter more than clients, more than teams, more than fancy buildings, smart suits or posh titles; they matter even more than the ideas. Great ideas are just what happen when the right people are put together and organized (or not) in the right way. The only role of agency management is to find, retain, organize and inspire others. If management is not doing this, they’re part of the problem.

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