Blurb transforms their online publishing site into a physical popup store to inspire interest in book making.

Online book publisher Blurb opened a popup store last night in Soho. Blurb will occupy the space for the next ten days and host a series of free workshops, speaker sessions, and events centered around creating a book. Each day will cater to a different kind of publishing project. Check out the calender here for a complete list of events. One date you might want to take note of is the October 29 Swiss Miss/Creative Mornings Session with Liz Danzico.

Blurb staff will be on hand to help customers with questions or assist in creating their own book on one of the computers in the store. The space also serves as a gallery for books published in the past. The blurb team selected a range of titles from personal portfolios to agency reports to inspire creativity and show the potential of custom book making.

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