A great example of how packaging can add value to a product and be environmentally responsible.

Nooka has just debuted a new packaging design for their upcoming watches. Made of cooking grade silicone, the containers can be reused to warm up soup or leftovers in the microwave. Nooka will also feature a new recipe in their newsletter which makes use of the package.

Nooka is interested to see what other uses people come up with for the package. They are inviting people to submit their creative uses for the packaging and will spotlight a selection on their blog.

The new packaging will start shipping with the holiday 2010 watches and will become the standard package for future collections.

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