What's the value in a website turning to print media?

With many magazines turning to online-only versions, the Daily Beast has decided to buck the trend and make a print only-version. Gawker reports:

At long last, Barry Diller has revealed his plan to make The Daily Beast profitable: he'll launch a print version of it! “One way or another, we'll either find something [to make TDB break evern] or we'll create somehow, as Politico did, a print product to go with the Beast,” Diller said. “For advertisers, that makes sense.”

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in