What's the value in a website turning to print media?

With many magazines turning to online-only versions, the Daily Beast has decided to buck the trend and make a print only-version. Gawker reports:

At long last, Barry Diller has revealed his plan to make The Daily Beast profitable: he'll launch a print version of it! “One way or another, we'll either find something [to make TDB break evern] or we'll create somehow, as Politico did, a print product to go with the Beast,” Diller said. “For advertisers, that makes sense.”

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