Digital Life Project Analyzes Global Online Behavior
A large-scale global research project identifies changes in online consumer behavior.
Digital Life – the largest ever global research project analyzing people’s online behavior – announced its results and observations today by TNS. The piece covers nearly 90% of the world’s online population through 50,000 interviews across 46 countries. A thorough and visually beautiful showcase of the results can be experienced at the Discover Digital Life site, where you can also narrow down results by online behavior, drivers, and compare across countries.
While the entire report/results are worth a more involved look – particularly as pertaining to your brand and region of focus – we’ve gathered some of the key highlights below. While we found that these confirmed what we have already been discussing (i.e., the growth of mobile and prominence of social), what may be surprising is how these differ across countries – particularly how those less developed markets are overtaking the mature along particular behaviors. We noted some of the implications we noted, or questions we raised below, for further exploration;