Does Marketing Need A Transmedia Storyteller?
Steve Rubel explains the importance of pervasive stories in today's crowded media landscape.
Yes, it does! A recent post by Steve Rubel (SVP, Director of Insights for Edelman Digital) titled “The Rise of the Corporate Transmedia Storyteller” explains why. Rubel sets the stage for his idea with the following statistic from Google CEO, Eric Schmidt:
“Every two days now we create as much information as we did from the dawn of civilization up until 2003.”
This data point reflects just how difficult it has become to reach people when millions of voices famous and not are clamouring at once for attention via tweets, status updates, check-ins, images, and videos. This observation is the framework for Rubel's argument in favour of the Transmedia Storyteller.