Ed Cotton: A New Breed Of Consultants, Brands
How some companies are profiting from sharing their secrets of success.
Other companies simply want to know their secrets and Zappos is prepared to share them and charge handsomely for access.
Years back, your company’s secrets were just that, you didn’t share them with anyone, but Toyota changed that when they let anyone visit their plants and see how it all worked. Toyota believed it was one thing to see and yet another to replicate, so they never felt threatened in any way by opening up.