While crowd sourced creative might not be the thing ad agencies want to talk about, there's a large group of folks in marketing services who might not be too excited about the spread of crowd-sourced ideas beyond advertising.

While crowd sourced creative might not be the thing ad agencies want to talk about, there’s a large group of folks in marketing services who might not be too excited about the spread of crowd-sourced ideas beyond advertising.

Starbucks has been one of the most aggressive users of crowd ideas and has the Salesforce.com created platform mystarbucksideas.com to thank for most of them. It’s been prolific in its crowd idea generation; over the past 2 years, 250,000 members have helped to develop 98,000 of them.

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