The company responds to the collective online voice.

After the online revolt that broke out on its Facebook page, other social networks and media outlets, Gap has returned to its original logo less than a week after unveiling its new one. The announcement came last night via its Facebook page, with the following post:

Ok. We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback. We only want what's best for the brand and our customers. So instead of crowd sourcing, we're bringing back the Blue Box tonight.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)