Geo-Fencing: A Location-Based Service Alternative

Geo-Fencing: A Location-Based Service Alternative
technology

A new program in the UK will target opt-in subscribers with location-based offers from Starbucks and L'Oreal - without depending on smartphones or GPS.

Paloma M. Vazquez
  • 18 october 2010

UK mobile operator O2 is launching a program targeting a million subscribers with Starbucks and L’Oreal coupons. The discounts are offered via O2 More, an opt-in subscriber offer program that allows companies to offer discounts based on user-submitted preferences and demographic info. The program will support a new geo-fencing trial service from Placecast, creating 1,500 geographically restricted areas in which Starbucks and L’Oreal are able to offer deals to nearby customers.

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